Fashion & shopping
Bytom
- Details
- Parent Category: ROOT
- Category: Zakupy i usługi
Location: Ground floor
Category: Fashion
The spring campaign for BYTOM continues the story of moments that give meaning to life, mindfulness, and the energy that builds relationships with the world and others. Brotherhood and intergenerationality – the brand's fundamental values become a natural starting point for a narrative about the art of tailoring, the tailored suit, and a tradition founded on heritage and timeless class.
The spring-summer 2026 collection is a coherent concept of timeless elegance, rooted in the finest tailoring tradition, enriched with a lightness of form and modern dynamism. The new collection features exceptional quality materials, a variety of cuts, and a subdued color palette: deep browns, greens, burgundy, and various shades of blue. Glen checks, refined smooth fabrics, and deliberately crafted monochromatic combinations emphasize the silhouette's construction and masterful tailoring detail, lending the entire collection a consistent, elegant character that builds the brand's identity.
"Just let the world know that we can see it, and it turns out that one gesture, one look, builds energy that draws you in" - says Marcin Dorociński, brand ambassador, in the latest campaign video.
